Cloverfield is an upcoming film produced by J. J. Abrams (Producer of Lost) and was first publicized in advance screenings of Transformers to which the project is slated for a January 18, 2008 release. At that point in time, there was no working title in place to which fans simply called it the 1-18-08 film or gossiped of the possibilities of the film being based on the works of H.P. Lovecraft’s Cthulu, a live-action adaptation of Voltron, a new film about Godzilla, or a spin-off of the TV show Lost. The film follows a group of people as they try to stay alive during a monster attack on New York City and filmed in a hand held camcorder style similar to the Blair Witch Project.

The epic trailer that started the viral marketing began with this trailer:

This is the 2nd teaser trailer from 1-18-08. It’s a field reporter giving a newscast after the first explosion.

The most recent trailer gives more hints of the monster and debuted with Beowulf on November 14, 2007.

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